Munguva pfupi yapfuura, kambani yezvigadzirwa zvemitambo PUMA yakatanga kugovera mapeya mazana mashanu eshangu dzeRE:SUEDE dzekuedza kune vatori vechikamu muGermany kuti vaedze kuora kwadzo.
Vachishandisa tekinoroji yazvino,RE:SUEDEshangu dzematehwe dzichagadzirwa nezvinhu zvinogara kwenguva refu zvakaita sesuede yakatsvukiswa nehunyanzvi hweZeology,elastomer yethermoplastic inoora (TPE)uyefiber dzehemp.
Munguva yemwedzi mitanhatu apo vatori vechikamu vakapfeka RE:SUEDE, zvigadzirwa zvinoshandisa zvinhu zvinoora zvakaedzwa kuti zvigare kwenguva refu zvisati zvadzoserwa kuPuma kuburikidza nehurongwa hwekudzokorodza hwakagadzirirwa kubvumira chigadzirwa ichi. Enderera kune danho rinotevera rekuyedza.
Nhunzi idzi dzichazooreswa nehupenyu hwemaindasitiri munzvimbo inodzorwa kuValor Compostering BV, iyo iri chikamu cheOrtessa Groep BV, bhizinesi remhuri rekuDutch rine nyanzvi dzekurasa marara. Chinangwa chedanho iri chaive chekuona kana manyowa egiredhi A anogona kugadzirwa kubva kunhunzi dzakaraswa kuti dzishandiswe mukurima. Mhedzisiro yekuedza uku ichabatsira Puma kuongorora maitiro aya ekuoreswa nehupenyu uye kupa ruzivo mukutsvaga nekusimudzira kwakakosha kune ramangwana rekushandisa shangu nenzira inochengetedza nguva.
Heiko Desens, Global Creative Director kuPuma, akati: “Tinofara zvikuru kuti tagamuchira kakawanda nhamba yemafomu ekunyorera shangu dzedu dzeRE:SUEDE kupfuura atingapa, izvo zvinoratidza kuti pane kufarira kukuru munyaya yekuchengetedza nharaunda. Sechikamu chekuedza uku, tichaunganidzawo mhinduro kubva kune vatori vechikamu nezvekunyaradzwa uye kugara kwenguva refu kweshangu. Kana kuedza uku kukabudirira, mhinduro iyi ichatibatsira kugadzira shanduro dzemangwana dzeshangu.”
Kuedza kweRE:SUEDE ndiyo purojekiti yekutanga yakatangwa nePuma Circular Lab. Circular Lab inoshanda senzvimbo yePuma yekugadzira zvinhu zvitsva, ichiunganidza nyanzvi dzekuchengetedza nharaunda nekugadzira kubva kuchirongwa chePuma checircularity.
Chirongwa cheRE:JERSEY chakatangwa munguva pfupi yapfuura chiri chikamu cheCircular Lab, uko Puma iri kuyedza nzira itsva yekudzokorodza mbatya. (Chirongwa cheRE:JERSEY chichashandisa mashati enhabvu sezvinhu zvikuru zvekugadzira nayiloni yakadzokororwa, nechinangwa chekuderedza marara uye kuisa hwaro hwemhando dzakawanda dzekugadzira dzakatenderera mune ramangwana.)
Nguva yekutumira: Nyamavhuvhu-30-2022