Nguva pfupi yadarika, kambani yezvigadzirwa zvemitambo yePUMA yakatanga kugovera mazana mashanu emapeya ekuedzwa RE:SUEDE sneakers kune vatori vechikamu muGermany kuti vaedze kuparara kwavo.
Uchishandisa tekinoroji yazvino, iyoRE:SUEDEsneakers anozogadzirwa kubva kune akasimba zvinhu senge tanned suede neZeology tekinoroji,biodegradable thermoplastic elastomer (TPE)uyehemp fibers.
Munguva yemwedzi mitanhatu apo vatori vechikamu vakapfeka RE: SUEDE, zvigadzirwa zvinoshandisa biodegradable zvinhu zvakaedzwa kuti zvirambe zviripo zvisati zvadzorerwa kuPuma kuburikidza nekugadzirisa zvivako zvakagadzirirwa kubvumira chigadzirwa Pfuurira kune danho rinotevera rekuedza.
Masneaker anozobva apinda mumaindasitiri munzvimbo inodzorwa paValor Compostering BV, chikamu cheOrtessa Groep BV, bhizinesi remhuri yechiDutch rinoumbwa nenyanzvi dzekurasa marara. Chinangwa chedanho iri chaive chekuona kana manyowa egiredhi A aikwanisa kugadzirwa kubva mumateki akaraswa kuti ashandiswe mukurima. Mhedzisiro yezviyedzo ichabatsira Puma kuongorora iyi biodegradation maitiro uye nekupa manzwisisiro mukutsvagisa nekusimudzira kwakakosha kune ramangwana rekushandisa shangu.
Heiko Desens, Global Creative Director kuPuma, akati: “Tinofara zvikuru kuti tatambira zvakapetwa nhamba yezvikumbiro zvemateki edu eRE:SUEDE kupfuura atinogona kupa, izvo zvinoratidza kuti pane kufarira kukuru munyaya iyi. zvekuchengetedza. Sechikamu chekuyedza, isu tichaunganidzawo mhinduro kubva kune vatori vechikamu nezve kunyaradza uye kusimba kweiyo sneaker. Kana kuyedza kwakabudirira, mhinduro iyi ichatibatsira kugadzira vhezheni remangwana resneaker. "
Iyo RE:SUEDE kuyedza ndiyo yekutanga chirongwa chakatangwa nePuma Circular Lab. Iyo Circular Lab inoshanda sePuma's innovation hub, ichiunza pamwe kusimudzira uye dhizaini nyanzvi kubva kuPuma's circularity chirongwa.
Iyo ichangoburwa RE: JERSEY purojekiti zvakare chikamu cheCircular Lab, uko Puma iri kuyedza maitiro matsva ekudzoreredza zvipfeko. (Iyo RE: JERSEY purojekiti ichashandisa hembe dzenhabvu sechinhu chikuru chekugadzira naironi yakadzokororwa, nechinangwa chekudzikisa tsvina uye kuisa hwaro hwemamwe marudzi ekugadzira denderedzwa mune ramangwana.)
Nguva yekutumira: Aug-30-2022